The concept of aesthetics is traditionally connected with art and
high culture (e.g. literature, theatre, pictorial art etc.) whereas
mass media such as television are usually associated with a lack of
cultural quality, originality and authenticity - and consequently
with a lack of aesthetics. And, undoubtedly, most television
programmes will fail if judged by the aesthetic standards and
valuation criteria of traditional art forms. However, television as
a medium also has aesthetic aspects. The aesthetics of television
concern the medium's means of expression, its forms, conventions
and ""styles."" But it also concerns the content and the
relationship between content and expression, as well as the
relationship between programme and genre, programme and audience
etc. The aim of the anthology is to describe and analyse television
as an aesthetic phenomenon. It addresses the question from
different approaches and in a variety of ways: general, aesthetic
problems concerning the audio-visual media, the special aesthetic
means of expression belonging to the television medium, the quality
of the individual programme, the distinctive features and aesthetic
codes of individual TV genres, enunciation and forms of address in
television etc. Among the TV genres and programme formats dealt
with are: talk shows, television documentaries, police series, TV
sport, TV fiction, TV advertising, everyday talk on television,
comedy series, TV journalism, and interactive programme formats.
General
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