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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry

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The Discourse of Advertising (Hardcover, 2nd edition) Loot Price: R4,485
Discovery Miles 44 850
Repayment Terms: R420 pm x 12*
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The Discourse of Advertising (Hardcover, 2nd edition): Guy Cook

The Discourse of Advertising (Hardcover, 2nd edition)

Guy Cook

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Loot Price R4,485 Discovery Miles 44 850 | Repayment Terms: R420 pm x 12*

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Contents:
Contents List Chapter One. Introduction: The Genre of the Advertisement Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music, Speech and Writing Chapter Four. Language and Paralanguage Chapter Five. Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven. Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of Hearing Chapter Ten. Conclusion: The Genre of Advertisement

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2001
First published: 2001
Authors: Guy Cook
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Hardcover
Pages: 272
Edition: 2nd edition
ISBN-13: 978-0-415-23454-2
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 0-415-23454-9
Barcode: 9780415234542

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