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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry

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The Discourse of Advertising (Hardcover, 2nd edition) Loot Price: R4,573
Discovery Miles 45 730
Repayment Terms: R429 pm x 12*
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The Discourse of Advertising (Hardcover, 2nd edition): Guy Cook

The Discourse of Advertising (Hardcover, 2nd edition)

Guy Cook

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Was R5,448 Loot Price R4,573 Discovery Miles 45 730 | Repayment Terms: R429 pm x 12* You Save R875 (16%)

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Contents:
Contents List Chapter One. Introduction: The Genre of the Advertisement Chapter Two. Substance and Surroundings Chapter Three. Pictures, Music, Speech and Writing Chapter Four. Language and Paralanguage Chapter Five. Words and Phrases Chapter Six. Prosody Parallelism Poetry Chapter Seven. Connected Text Chapter Eight. Narrative Voices Chapter Nine. Ways of Hearing Chapter Ten. Conclusion: The Genre of Advertisement

General

Imprint: Routledge
Country of origin: United Kingdom
Release date: July 2001
First published: 2001
Authors: Guy Cook
Dimensions: 234 x 156 x 18mm (L x W x T)
Format: Hardcover
Pages: 272
Edition: 2nd edition
ISBN-13: 978-0-415-23454-2
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 0-415-23454-9
Barcode: 9780415234542

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