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The Media Handbook - A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Hardcover, 8th edition)
Loot Price: R3,907
Discovery Miles 39 070
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The Media Handbook - A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Hardcover, 8th edition)
Series: Routledge Communication Series
Expected to ship within 12 - 17 working days
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Ideal for preparing students for careers in advertising, media
planning, communication, and marketing and for practitioners who
need a brush-up on latest trends. Contemporary and up to date,
written by an author who both works in the industry and teaches the
subject. Accompanied by useful online resources such as a sample
worksheets to practice planning scnarios, lecture slides, and test
questions.
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