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The Media Handbook - A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Hardcover, 8th edition) Loot Price: R4,534
Discovery Miles 45 340
Repayment Terms: R425 pm x 12*
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The Media Handbook - A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Hardcover, 8th edition)

Helen Katz

Series: Routledge Communication Series

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Loot Price R4,534 Discovery Miles 45 340 | Repayment Terms: R425 pm x 12*

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Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends. Contemporary and up to date, written by an author who both works in the industry and teaches the subject. Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Series: Routledge Communication Series
Release date: July 2022
First published: 2022
Authors: Helen Katz
Dimensions: 229 x 152 x 24mm (L x W x T)
Format: Hardcover
Pages: 228
Edition: 8th edition
ISBN-13: 978-1-03-200787-8
Categories: Books > Humanities > General
Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Business & Economics > Economics > General
Books > Business & Economics > Business & management > Sales & marketing > Advertising
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 1-03-200787-7
Barcode: 9781032007878

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