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The Media Handbook - A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Hardcover, 8th edition) Loot Price: R4,499

Discovery Miles 44 990

Repayment Terms: R422 pm x 12*

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The Media Handbook - A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Hardcover, 8th edition):...

The Media Handbook - A Complete Guide to Advertising Media Selection, Planning, Research, and Buying (Hardcover, 8th edition)

Helen Katz

Series: Routledge Communication Series

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Loot Price R4,499 Discovery Miles 44 990 | Repayment Terms: R422 pm x 12*

Expected to ship within 12 - 19 working days

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Ideal for preparing students for careers in advertising, media planning, communication, and marketing and for practitioners who need a brush-up on latest trends. Contemporary and up to date, written by an author who both works in the industry and teaches the subject. Accompanied by useful online resources such as a sample worksheets to practice planning scnarios, lecture slides, and test questions.

General

Imprint:	Taylor & Francis
Country of origin:	United Kingdom
Series:	Routledge Communication Series
Release date:	June 2022
First published:	2022
Authors:	Helen Katz
Dimensions:	229 x 152 x 24mm (L x W x T)
Format:	Hardcover
Pages:	228
Edition:	8th edition
ISBN-13:	978-1-03-200787-8
Categories:	Books > Humanities > General Books > Reference & Interdisciplinary > Communication studies > Media studies Books > Business & Economics > Economics > General Books > Business & Economics > Business & management > Sales & marketing > Advertising Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Press & journalism Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry Promotions
LSN:	1-03-200787-7
Barcode:	9781032007878