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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry

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Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd edition) Loot Price: R1,807
Discovery Miles 18 070
You Save: R192 (10%)
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Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd edition): Juliann Sivulka

Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd edition)

Juliann Sivulka

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List price R1,999 Loot Price R1,807 Discovery Miles 18 070 | Repayment Terms: R169 pm x 12* You Save R192 (10%)

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SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.

General

Imprint: Wadsworth Publishing Co Inc
Country of origin: United States
Release date: July 2011
First published: 2012
Authors: Juliann Sivulka
Dimensions: 233 x 164 x 25mm (L x W x T)
Format: Paperback
Pages: 448
Edition: 2nd edition
ISBN-13: 978-1-133-31113-3
Categories: Books > Reference & Interdisciplinary > Communication studies > Media studies
Books > Reference & Interdisciplinary > Interdisciplinary studies > Cultural studies > Popular culture
Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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LSN: 1-133-31113-X
Barcode: 9781133311133

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