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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Advertising industry
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Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd edition)
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Soap, Sex, and Cigarettes - A Cultural History of American Advertising (Paperback, 2nd edition)
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SOAP, SEX AND CIGARETTES examines how American advertising both
mirrors society and creates it. From the first newspaper
advertisement in colonial times to today's online viral
advertising, the text explores how advertising grew in America, how
products and brands were produced and promoted, and how
advertisements and agencies reflect and introduce cultural trends
and issues. The threads of art, industry, culture, and technology
unify the work. The text is chronological in its organization and
is lavishly illustrated with advertisements.
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