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Sport Business in the Global Marketplace (Hardcover) Loot Price: R1,534
Discovery Miles 15 340
Repayment Terms: R144 pm x 12*
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Sport Business in the Global Marketplace (Hardcover): H. Westerbeek, A. Smith

Sport Business in the Global Marketplace (Hardcover)

H. Westerbeek, A. Smith

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Loot Price R1,534 Discovery Miles 15 340 | Repayment Terms: R144 pm x 12*

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Sport has become big business. This book takes a global look at the business of sport focusing upon the structure of the sport industry, commercialization of sport, sport marketing, franchising, television, and other rights, and the rise of the global super athletes and teams. This is positioned in a global political and economic context and in the framework of global uncertainties and scenarios.

General

Imprint: Palgrave Macmillan
Country of origin: United States
Release date: October 2002
First published: 2003
Authors: H. Westerbeek • A. Smith
Dimensions: 229 x 152 x 26mm (L x W x T)
Format: Hardcover
Pages: 241
ISBN-13: 978-1-4039-0300-6
Categories: Books > Business & Economics > Business & management > International business
Books > Business & Economics > Industry & industrial studies > Service industries > Sport & leisure industries
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LSN: 1-4039-0300-X
Barcode: 9781403903006

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