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Books > Social sciences > Politics & government > Political structure & processes

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Public Information Campaigns and Opinion Research - A Handbook for the Student and Practitioner (Hardcover) Loot Price: R4,805
Discovery Miles 48 050
Repayment Terms: R450 pm x 12*
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Public Information Campaigns and Opinion Research - A Handbook for the Student and Practitioner (Hardcover): Hans-Dieter...

Public Information Campaigns and Opinion Research - A Handbook for the Student and Practitioner (Hardcover)

Hans-Dieter Klingemann, Andrea Roemmele

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Loot Price R4,805 Discovery Miles 48 050 | Repayment Terms: R450 pm x 12*

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Drawing on multidisciplinary insights and the experiences of campaign practitioners, this book is an invaluable guide to planning, implementing and measuring public information and communication campaigns using survey research. Chapters outline the theoretical approaches and draw on examples of national and international campaigns.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: November 2001
First published: 2002
Editors: Hans-Dieter Klingemann • Andrea Roemmele
Dimensions: 234 x 156 x 12mm (L x W x T)
Format: Hardcover
Pages: 194
ISBN-13: 978-0-7619-6431-5
Categories: Books > Social sciences > Politics & government > Political structure & processes > General
LSN: 0-7619-6431-2
Barcode: 9780761964315

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