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Public Information Campaigns and Opinion Research - A Handbook for the Student and Practitioner (Hardcover) Loot Price: R5,197
Discovery Miles 51 970
Repayment Terms: R487 pm x 12*
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Public Information Campaigns and Opinion Research - A Handbook for the Student and Practitioner (Hardcover): Hans-Dieter...

Public Information Campaigns and Opinion Research - A Handbook for the Student and Practitioner (Hardcover)

Hans-Dieter Klingemann, Andrea Roemmele

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Loot Price R5,197 Discovery Miles 51 970 | Repayment Terms: R487 pm x 12*

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Drawing on multidisciplinary insights and the experiences of campaign practitioners, this book is an invaluable guide to planning, implementing and measuring public information and communication campaigns using survey research. Chapters outline the theoretical approaches and draw on examples of national and international campaigns.

General

Imprint: Sage Publications Ltd
Country of origin: United States
Release date: November 2001
First published: 2002
Editors: Hans-Dieter Klingemann • Andrea Roemmele
Dimensions: 234 x 156 x 12mm (L x W x T)
Format: Hardcover
Pages: 194
ISBN-13: 978-0-7619-6431-5
Categories: Books > Social sciences > Politics & government > Political structure & processes > General
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LSN: 0-7619-6431-2
Barcode: 9780761964315

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