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Marketing Strategies of Retail (Paperback)
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Marketing Strategies of Retail (Paperback)
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Retailing in India is one of the pillars of its economy and
accounts for 14 to 15 percent of its GDP. India is one of the
fastest growing retail markets in the world, with 1.2 billion
people. India's retail and logistics industry, organized and
unorganized in combination, employs about 40 million Indians (3.3%
of Indian population). Retailing in India has remained in the
unorganized sector and largely untouched by corporates. Shopping
malls and new format stores are invariably becoming the visible
face of Indian retail growth. International as well as national
brands are available in these malls. Customers are becoming more
brand and price conscious. With the emergence of upper middle
class, the purchasing parity of consumers is changing. This class
wants the good quality goods but with some price considerations.
Private labeled goods meet this demand in a very good manner.
Therefore malls also offer private branded or in-house branded
goods, which are good in quality and less in price than national
brands. In this book, I have discussed marketing strategies applied
in retail sector. Authored by: Hardeep Singh Assistant Professor
R/O Amritsar - The Holy City (Punjab) INDIA.
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