As founder of Beckwith Advertising and Marketing, Harry Beckwith
learned early on in his career that no matter what product is being
sold, the most important component of the sale is you.
And in YOU, INC. Beckwith teams up with Christine Clifford
(motivational speaker and former top sales executive) and they
expand on this fundamental premise of selling, providing wonderful
tidbits, anecdotes, and advice through his well-known home-spun
writing style.
The authors offer doses of humor and practical knowledge to anyone
who wants to learn how to "seal the deal" and thrive in business.
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