Rethink how your organization creates, delivers, and captures
value--or risk becoming irrelevant. If you read nothing else on
business model innovation, read these 10 articles. We've combed
through hundreds of Harvard Business Review articles and selected
the most important ones to help you reach new customers and stay
ahead of your competitors by reinventing your business model. This
book will inspire you to: Assess whether your core business model
is going strong or running out of gas Fend off free and discount
entrants to your market Reinvigorate growth by adding a second
business model Adopt the practices of lean startups Develop a
platform around your key products Make business model innovation an
ongoing discipline within your organization This collection of
articles includes "Why Business Models Matter," by Joan Magretta;
"Reinventing Your Business Model," by Mark W. Johnson, Clayton M.
Christensen, and Henning Kagermann; "When Your Business Model Is in
Trouble," an interview with Rita Gunther McGrath by Sarah Cliffe;
"Four Paths to Business Model Innovation," by Karan Girotra and
Serguei Netessine; "The Transformative Business Model," by Stelios
Kavadias, Kostas Ladas, and Christoph Loch; "Competing Against
Free," by David J. Bryce, Jeffrey H. Dyer, and Nile W. Hatch; "Why
the Lean Start-Up Changes Everything," by Steve Blank; "Finding the
Platform in Your Product," by Andrei Hagiu and Elizabeth J. Altman;
"Pipelines, Platforms, and the New Rules of Strategy," by Marshall
W. Van Alstyne, Geoffrey G. Parker, and Sangeet Paul Choudary;
"When One Business Model Isn't Enough," by Ramon Casadesus-Masanell
and Jorge Tarzijan; and "Reaching the Rich World's Poorest
Consumers," by Muhammad Yunus, Frederic Dalsace, David Menasce, and
Benedicte Faivre-Tavignot. HBR's 10 Must Reads paperback series is
the definitive collection of books for new and experienced leaders
alike. Leaders looking for the inspiration that big ideas provide,
both to accelerate their own growth and that of their companies,
should look no further. HBR's 10 Must Reads series focuses on the
core topics that every ambitious manager needs to know: leadership,
strategy, change, managing people, and managing yourself. Harvard
Business Review has sorted through hundreds of articles and
selected only the most essential reading on each topic. Each title
includes timeless advice that will be relevant regardless of an
ever-changing business environment.
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