Innovation is an undisputed catalyst for company growth, yet many
managers across industries fail to create a climate that encourages
and rewards innovation. "Managing Creativity and Innovation"
explores the manager's role in sparking organizational creativity
and offers insight into what managers and leaders must do to
increase successful innovation. Contents include: generating new
ideas and recognizing opportunities; moving innovation to market;
removing mental blocks to creativity; establishing a strategic
direction for profitable product development; brainstorming and
fostering creative conflict within groups; creating an
innovation-friendly culture; plus, readers can access free
interactive tools on the Harvard Business Essentials companion web
site.Series Adviser: Ralph Katz Dr. Katz is professor of management
at Northeastern University's College of Business and in the
Management of Technology Group of M.I.T.'s Sloan School of
Management. He has carried out extensive management research on
technology-based innovation with emphasis in the management of
technical professionals and project teams. The reliable source for
busy managers, "The Harvard Business Essentials" series is designed
to provide comprehensive advice, personal coaching, background
information, and guidance on the most relevant topics in
business.Drawing on rich content from Harvard Business School
Publishing and other sources, these concise guides are carefully
crafted to provide a highly practical resource for readers with all
levels of experience. To assure quality and accuracy, each volume
is closely reviewed by a specialized content adviser from a world
class business school. Whether you are a new manager interested in
expanding your skills or an experienced executive looking for a
personal resource, these solution-oriented books offer reliable
answers at your fingertips.
General
Imprint: |
Harvard Business Review Press
|
Country of origin: |
United States |
Series: |
Harvard Business Essentials |
Release date: |
July 2003 |
First published: |
July 2003 |
Compiled by: |
Harvard Business Review
|
Dimensions: |
236 x 154 x 13mm (L x W x T) |
Format: |
Paperback
|
Pages: |
192 |
Edition: |
1 |
ISBN-13: |
978-1-59139-112-8 |
Categories: |
Books
|
LSN: |
1-59139-112-1 |
Barcode: |
9781591391128 |
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