This study examines portray of Indian stars in multinational
products' advertisements and their impact on the Pakistani
consumers as well as their purchasing behavior especially in
District Gujrat. Multinational advertisers highlight the product
feature in better way and in return get more attention and convince
more and more people towards product. For this purpose advertisers
are spending money on famous stars to make advertisement
attractive. Sample size 100 taken from the District Gujrat
(Pakistan) revealed that the majority of the population likes to
watch those advertisements in which Indian stars appear. While the
respondents' response shows that Pakistani stars do not have any
significant impact on the consumer behavior. This study also
explains that Indian stars are influencing their buying decision of
the consumers of Gujrat. While respondents are also like to discuss
and share the Indian stars ad with peer group. This is also very
significant that the rural and urban population is equally
receiving ads with same intensity.
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