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Integrated E-marketing Framework for SMEs (Paperback)
Loot Price: R1,226
Discovery Miles 12 260
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Integrated E-marketing Framework for SMEs (Paperback)
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With the rise of using internet some new trends like E-commerce,
E-business, E-marketing and online shops are becoming the
importance parts of new business in 21th century. Having a good
framework for online marketing is the most important part of
marketing strategy for any companies. World Wide Web appropriates
effective tools for marketers such as Social Medias, Search
engines, online advertisement, Email marketing, pop up
Advertisement and etc. Many E-marketing frameworks exist for
supporting E-marketing campaign by using only one tool or mixing
some of them. Marketing expert's focused on Search engines
optimization and social media as new emerging trends in online
environment. This book will propose an optimized and effective
multiple channels framework for E marketing by combining search
engines optimization and social media networks with one of the
oldest tools (Email marketing) to achieve better performance in
E-marketing.
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