Based upon analysis of existing theoretical literature and current
political practice, this book addresses both the use of marketing
and its impact upon democracy.Markets are no longer simply the
mechanisms which governments regulate, but are now the arena in
which all political activity is undertaken. We are seeing
unprecedented levels of marketing strategies and thinking informing
political behaviour, which is fundamentally reshaping politics.
Heather Savigny provides a critical evaluation of the way in which
contemporary politics is being recast as a marketing exercise and
shows how this both subverts democracy and disconnects the public
from the political process.This innovative book provides an
in-depth examination and comprehensive critique of the contemporary
use of marketing in British politics. "The Problem of Political
Marketing" is essential reading for students and practitioners who
are concerned with election campaign practices and the state of
contemporary democracy.
General
Imprint: |
Continuum International Publishing Group Ltd.
|
Country of origin: |
United Kingdom |
Release date: |
August 2008 |
First published: |
June 2008 |
Authors: |
Heather Savigny
|
Dimensions: |
234 x 156 x 18mm (L x W x T) |
Format: |
Hardcover
|
Pages: |
158 |
ISBN-13: |
978-0-8264-2856-1 |
Languages: |
English
|
Subtitles: |
English
|
Categories: |
Books >
Social sciences >
Politics & government >
Political science & theory
|
LSN: |
0-8264-2856-8 |
Barcode: |
9780826428561 |
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