Digital technologies and social media have changed the processes,
products, and interactions of professional communication, reshaping
how, when, with whom, and where business professionals communicate.
This book examines these changes by asking: How does rhetorical
theory need to adapt and develop to address the changing practices
of professional communication? Drawing from classical and
contemporary rhetorical theory and from in-depth interviews with
business professionals, the authors present a case-based approach
for exploring the changing landscape of professional communication.
The book develops a rhetorical theory based on networked
interaction and rhetorical ethics: seeing professional
communication as involving new kinds of networked interactions that
require an integrated view of rhetoric and ethics. The book applies
this frame to a variety of communication cases involving, for
example, employee missteps on social media, corporate-consumer
interactions, and the developing use of artificial intelligence
agents (AI bots) to handle online communication.
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