"Inside the Customer Universe" reveals how an organization can
become ahead of the game by focusing a its strategy on predicting
customer needs rather than following them. This book provides a
unique contribution to the field of customer management with a
departure from current practice towards understanding customers as
'multi-individuals' and hence solving current confusions
surrounding customer behaviour.
"Inside the Customer Universe's" easy to implement tools, models
and strategies provide the reader with the ability to create stable
and sustainable customer understanding and, therefore, sustainable
business growth.
""CUBEical Thinking is a great concept for developing business
and the concept of customer types is intriguing as it provides
great insights into the drivers behind true customer loyalty,""
Niels Henrik Hansen, Director SAS Corporate Sales, Scandinavian
Airlines, Denmark
""CUBEical Thinking has given us the platform for developing an
effective sales and key account management organization which has
delivered significant top and bottom line results based on targeted
up and cross sales,""
Henrik Hubner, Vice President Sales, Sanistal
""CUBEical Thinking has provided us with great customer insights
on which we are benefiting in our daily operations and it has
helped our organization focus activities and resources,""
Carsten Hetling, Nordic Marketing Manager, Zyxel
Communications
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