Books > Arts & Architecture > Industrial / commercial art & design > Individual designers
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Designing for People (Paperback)
Loot Price: R474
Discovery Miles 4 740
You Save: R69
(13%)
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Designing for People (Paperback)
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List price R543
Loot Price R474
Discovery Miles 4 740
You Save R69 (13%)
Expected to ship within 10 - 15 working days
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Considered the founder of industrial design and pioneer of a design
approach that rigorously put people first, Henry Dreyfuss shares
insightful lessons from his legendary career. From the first
answering machine ("the electronic brain") and the Hoover vacuum
cleaner to the SS Independence and the Bell telephone that are
depicted here, Dreyfuss's creations have shaped the cultural
landscape of the 20th century like few other designers before or
after him. Designed from the master's own hand, the book offers an
inviting mix of professional advice, case studies and design
history along with historical black-and-white photos and the
author's whimsical drawings. Key chapters include a brief history
of industrial design and the concepts behind "Joe and Josephine",
the author's famous anthropometrical models; classic design
principles, such as the importance of testing and the "Five-Point
Formula" for good design; and the role of the designer as a
business person, from knowing when to accept a commission to
budgeting questions and cultivating client relationships. Written
in a robust, fresh style, the book offers inspiration to both
designers and design-interested laymen. In addition, the author's
uncompromising commitment to public service, ethics and design
responsibility make his book a timely read for any designer seeking
to define his or her role in today's industrial design community.
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