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Books > Business & Economics > Economics > International economics > International trade
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Fair Bananas! - Farmers, Workers, and Consumers Strive to Change an Industry (Paperback)
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Fair Bananas! - Farmers, Workers, and Consumers Strive to Change an Industry (Paperback)
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Bananas are the most-consumed fruit in the world. In the United
States alone, the public eats about twenty-eight pounds of bananas
per person every year. The total value of the international banana
trade is nearly five billion dollars annually, with 80 percent of
all exported bananas originating in Latin America. There are as
many as ten million people involved in growing, packing, and
shipping bananas, but American consumers have only recently begun
to think about them and about their working conditions. Although
European nations have helped create a "fair trade" system for
bananas grown in Mediterranean and Caribbean regions, the United
States as a country has not developed a similar system for bananas
grown in Latin America, where large corporations have dominated
trade for more than a century.
"Fair Bananas " is one of the first books to examine the issue of
"fair-trade bananas." Specifically, Henry Frundt analyzes whether a
farmer-worker-consumer alliance can collaborate to promote a
fair-trade label for bananas--much like those for fair-trade coffee
and chocolate--that will appeal to North American shoppers.
Researching the issue for more than ten years, Henry Frundt has
elicited surprising and nuanced insights from banana workers, Latin
American labor officials, company representatives, and fair-trade
advocates.
Frundt writes with admirable clarity throughout the book, which he
has designed for college students who are being introduced to the
subject of international trade and for consumers who are interested
in issues of development. Frankly, though, "Fair Bananas " will
appeal to anyone who wants to know more about bananas, including
where they come from and how they get from there to here.
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