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Triple Entendre - Furniture Music, Muzak, Muzak-Plus (Hardcover)
Loot Price: R1,339
Discovery Miles 13 390
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Triple Entendre - Furniture Music, Muzak, Muzak-Plus (Hardcover)
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Total price: R1,349
Discovery Miles: 13 490
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Triple Entendre discusses the rise and spread of background music
in contexts as diverse as office workplaces, shopping malls, and
musical performance. Herve Vanel examines background music in
several guises, beginning with Erik Satie's "Furniture Music" of
the late 1910s and early 1920s, which first demonstrated the idea
of a music not meant to be listened to and was later considered a
precedent to modern, functional background music. Vanel argues that
when the Muzak Corporation's commercialized ambient music became a
predominant feature of modern life in the 1940s--both as a brand
and a genre of background music--it also became a powerful
instrument of social engineering in an advanced capitalist society.
Different kinds of music were developed to encourage or incite
greater productivity in the workplace, more energetic shopping, or
more animated socializing. Vanel's discussion culminates in the
creative response of the composer John Cage to the pervasiveness
and power of background music in contemporary society. Cage neither
opposed nor rejected Muzak, but literally answered its challenge by
formulating a parallel concept that he called "Muzak-Plus." Forty
years after Satie presented his work to general critical
puzzlement, Cage saw how background music could be combined with
mid-century technology and theories of art and performance to
create a participatory soundscape on a scale that Satie could not
have envisioned, again reconfiguring the listener's stance to
music. By examining the subterranean connections existing between
these three formulations of a singular idea, Triple Entendre
analyzes and challenges the crucial boundary that separates an
artistic concept from its actual implementation in life.
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