Social Marketing For Public Health Examines How Social Marketing Is
Used As A Strategy For Changing Health Behavior In The World Today.
Addressing Issues And Trends In Social Marketing And Public Health
Globally, It Highlights Successful And Measurable Health
Behavior-Changing Campaigns Launched By The Governments, By A
Combination Of The Governments And Citizens, Or By The Citizens
Themselves In Various Countries. Each Chapter Focuses On One
Selected Country, Making The Content Very Accessible. The Text
Provides An In-Depth And Up-To-Date Treatment Of The Subject
Matter.
General
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