Social Marketing For Public Health: Global Trends And Success Stories (Paperback)

Social Marketing For Public Health Examines How Social Marketing Is Used As A Strategy For Changing Health Behavior In The World Today. Addressing Issues And Trends In Social Marketing And Public Health Globally, It Highlights Successful And Measurable Health Behavior-Changing Campaigns Launched By The Governments, By A Combination Of The Governments And Citizens, Or By The Citizens Themselves In Various Countries. Each Chapter Focuses On One Selected Country, Making The Content Very Accessible. The Text Provides An In-Depth And Up-To-Date Treatment Of The Subject Matter.

General

Imprint:	Jones And Bartlett Publishers, Inc
Country of origin:	United States
Release date:	December 2009
First published:	2011
Authors:	Hong Cheng • Philip Kotler • Nancy Lee
Dimensions:	229 x 179 x 22mm (L x W x T)
Format:	Paperback
Pages:	422
ISBN-13:	978-0-7637-5797-7
Categories:	Books > Medicine > General issues > Public health & preventive medicine > General
LSN:	0-7637-5797-7
Barcode:	9780763757977

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