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Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
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Development of the Global Film Industry - Industrial Competition and Cooperation in the Context of Globalization (Paperback)
Loot Price: R1,275
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Development of the Global Film Industry - Industrial Competition and Cooperation in the Context of Globalization (Paperback)
Series: China Perspectives
Expected to ship within 12 - 17 working days
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The global film industry has witnessed significant transformations
in the past few years. Regions outside the USA have begun to
prosper while non-traditional production companies such as Netflix
have assumed a larger market share and online movies adapted from
literature have continued to gain in popularity. How have these
trends shaped the global film industry? This book answers this
question by analyzing an increasingly globalized business through a
global lens. Development of the Global Film Industry examines the
recent history and current state of the business in all parts of
the world. While many existing studies focus on the internal
workings of the industry, such as production, distribution and
screening, this study takes a "big picture" view, encompassing the
transnational integration of the cultural and entertainment
industry as a whole, and pays more attention to the coordinated
development of the film industry in the light of influence from
literature, television, animation, games and other sectors. This
volume is a critical reference for students, scholars and the
public to help them understand the major trends facing the global
film industry in today's world.
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