One of the most exciting recent innovations in the social sciences
has been the emergence of behaviour economics', which extends the
notion of rational choice to allow for both motivation beyond
self-interest and intuitions that cannot be reduced to the logic of
a situation. This new book by Howard Margolis demonstrates how an
account of widely-discussed topics, from tipping points in social
choice to cognitive illusions and experimental anomalies, can be
brought within a coherent framework.
Starting from Darwin's own comments on the origins of moral
concerns and from a review of notorious cognitive illusions,
Margolis shows how rational choice theory can be extended to
incorporate social as well as self-interested motivation, but
allowing for the cognitive complications that can be expected in
domains well-outside familiar experience. This yields a coherent
account of many otherwise mystifying results from cooperation
experiments. A concluding chapter illustrates how the argument can
be applied to the salient empirical topic of jihadist
terrorism.
This book will be of great interest not only to students and
researchers in behavioural and experimental economics but across
the social sciences.
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