You What You MUST Know to Start Your Career as a Professional by
renowned consumer and social research guru Howard R. Moskowitz,
Ph.D. is a comprehensive, candid, and highly reader-friendly book
for anyone entering or considering the field of consumer and social
research. From education to a clearly defined overview of the
industry, from how to be/act/shine at professional conferences to
issues of ethics and morality in business, from the art of
collaboration to the gift of awareness, the author blends humor
with expertise as he covers the key points pertaining to the
formative years in the development of a research professional. How
do you get that job? If there's an opportunity, will you recognize
it? There are no fuzzy lines or open-ended suggestions here, but a
precise, step by step, do-this-and-win approach that will make
efforts pay off and maximize the possibilities of a successful
future.
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