"In Changing the Playbook, Howard P. Chudacoff delves into the
background and what-ifs surrounding seven defining moments that
redefined college sports. These changes involved fundamental
issues--race and gender, profit and power--that reflected societal
tensions and, in many cases, remain pertinent today: the failed
1950 effort to pass a Sanity Code regulating payments to football
players; the thorny racial integration of university sports
programs; the boom in television money; the 1984 Supreme Court
decision that settled who could control skyrocketing media
revenues; Title IX's transformation of women's athletics; the
cheating, eligibility, and recruitment scandals that tarnished
college sports in the 1980s and 1990s; the ongoing controversy over
paying student athletes a share of the enormous moneys harvested by
schools and athletic departments. A thought-provoking journey into
the whos and whys of college sports history, Changing the Playbook
reveals how the turning points of yesterday and today will impact
tomorrow."
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