The protection of privacy and personality is one of the most
fascinating issues confronting any legal system. This book provides
a detailed comparative analysis of the laws relating to commercial
exploitation of personality in France, Germany, the United Kingdom
and the United States. It examines the difficulties in reconciling
privacy and personality with intellectual property rights in an
individual's identity and in balancing such rights with the
competing interests of freedom of expression and freedom of
competition. This analysis will be useful for lawyers in legal
systems which have yet to develop a sophisticated level of
protection for interests in personality. Equally, lawyers in
systems which provide a higher level of protection will benefit
from the comparative insights into determining the nature and scope
of intellectual property rights in personality, particularly
questions relating to assignment, licensing, and post-mortem
protection.
General
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