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The Commercial Appropriation of Personality (Hardcover) Loot Price: R3,216
Discovery Miles 32 160
Repayment Terms: R301 pm x 12*
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The Commercial Appropriation of Personality (Hardcover): Huw Beverley Smith

The Commercial Appropriation of Personality (Hardcover)

Huw Beverley Smith

Series: Cambridge Intellectual Property and Information Law

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Loot Price R3,216 Discovery Miles 32 160 | Repayment Terms: R301 pm x 12*

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Commercial exploitation of attributes of an individual's personality (name, voice and likeness) is characteristic of modern advertising and marketing. This volume provides a framework for analyzing the disparate aspects of the commercial appropriation of personality and traces its discrete patterns in the major common law systems. It considers whether a coherent justification for a remedy may be identified from a range of competing theories.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Series: Cambridge Intellectual Property and Information Law
Release date: August 2002
First published: 2002
Authors: Huw Beverley Smith
Dimensions: 229 x 152 x 27mm (L x W x T)
Format: Hardcover
Pages: 404
ISBN-13: 978-0-521-80014-3
Categories: Books > Law > Jurisprudence & general issues > Comparative law
Books > Law > Laws of other jurisdictions & general law > Private, property, family law > Personal property law > Intellectual property, copyright & patents
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LSN: 0-521-80014-5
Barcode: 9780521800143

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