This is the uncharted history of Hollywood reworkings from a
Turkish Star Trek to a Bollywood Godfather. Did you know that there
was a Turkish remake of The Exorcist in which Catholicism was
replaced with Islam? Or that in 1966, a film was produced in the
Philippines entitled James Batman in which James Bond and Batman
team up to fight crime? Or that a Bollywood remake of Memento has
been one of the biggest box-office successes in India of all time?
The Hollywood Meme is the first comprehensive study of the
unlicensed adaptations of American popular culture that appear in
national cinema traditions around the world. Tracing the diverse
ways in which US films, TV series and comic books have been
appropriated and transformed in the film industries of Turkey,
India and the Philippines, the book provides a new paradigm for
understanding the global impact of Hollywood. It contains twelve
detailed case studies including a Turkish reworking of Star Trek
titled Turist Omer Uzay Yolunda (1973), a Filipino musical spoof
named Alyas Batman en Robin (1993) and a Bollywood remake of The
Godfather titled Sarkar (2005). It examines the global phenomenon
of unlicensed film adaptations of American popular culture. It
provides a historical introduction to the relationship between
Hollywood and the popular film industries of Turkey, India and the
Philippines. It offers a new methodology for studying film
adaptation building upon Richard Dawkins' concept of the 'meme'.
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