On the eve of the general election, Ed Miliband declared that
Labour had won the ‘ground war’. He proclaimed that his
activists had been in touch with many more voters than his
opponents: ‘We have had five million conversations. This will go
to the wire.’ Yet the Conservatives went on to win a majority for
the first time in more than two decades - while Labour lost seats
in England, and were all but wiped out in Scotland. How could they
get it so wrong? Iain Watson followed the Labour campaign around
Britain, and now he examines what its senior politicians are now
calling the party’s ‘political and organisational failures.’
He exposes the high-level divisions over when to rule out a deal
with the SNP, the gulf between perception and reality over
Labour’s level of support, and looks at the more successful
campaigns of the Conservatives and Scottish Nationalists. He sets
out the challenges for the next Labour leader, having had his own
conversations with voters, activists and senior party figures, and
discovers there is no easy solution to the party’s problems.
General
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