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Cultural Politics in Contemporary America (Hardcover)
Loot Price: R3,210
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Cultural Politics in Contemporary America (Hardcover)
Series: Routledge Revivals
Expected to ship within 12 - 17 working days
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First published in 1989, Cultural Politics in Contemporary America
is a radical attempt to lay out the complex ways in which the
American media and American culture is powerfully interlocked. At
the end of the 20th century, the media exerted an overwhelming
influence on the formation of social identity through the
production and consumption of images. The Hollywood Presidency of
Ronald Reagan was founded on the skills of the 'Great
Communicator'; Bruce Springsteen's 'Born in the USA' was used by
Chrysler Corporation to assure that 'the pride is back'; feminists
and right-wing militants converged to oppose pornography. The
media, American culture, and political power were bound together in
a gamble, the stakes of which increased daily. 'Cultural Politics'
incorporates the struggles of race, gender and class; the economy
of the commercial media system; the myths of hegemony and
imperialism; the crises of privacy and of the intellectual; and
such diverse issues as postmodernism, the American automobile,
advertising as communication, and television. While political
actors have changed and media technology has advanced rapidly, the
outcome of this research still holds true for the 21st century and
is of importance to students of media studies, cultural studies,
postmodernism, postcolonial studies and political science.
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