Whether you are writing a proposal, a report, a presentation or an
email, this book will show you how to write to persuade staff,
colleagues, board directors and customers. The Financial Times
Essential Guide to Business Writing demonstrates how your choice of
language can influence your reader. It gives you clear examples to
show you the dos and don'ts of successful business writing and
essential tips that are proven to make your writing more
effective.It shows you how to write for different audiences and in
different media using style, structure and the psychology of
language to your advantage. It also gives you the writing secrets
used by the world's best advertising writers, which you can use to
great effect in your own business writing.
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