Hollywood's Overseas Campaign - The North Atlantic Movie Trade, 1920-1950 (Paperback)

Hollywood's Overseas Cammpaign is a history of how the American film industry succeeded in dominating the film markets of Canada and Great Britain in the period 1920-1950. Written in three parts, the book shows how well organized and effective the American industry was overseas, addressing Hollywood operations in Canada and various unsuccessful official attempts to curb them, and in Great Britain where legislation was enacted to control them, achieving some but by no means complete success. The study deals with the complexity of the situation in the United States, where the film industry coped with internal divisions, hostile pressure groups, and ambivalent administrations and shows that the secret of success is in the mastery of organization and supply.

General

Imprint:	Cambridge UniversityPress
Country of origin:	United Kingdom
Series:	Cambridge Studies in the History of Mass Communication
Release date:	September 2007
First published:	October 2007
Authors:	Ian Jarvie
Dimensions:	228 x 151 x 27mm (L x W x T)
Format:	Paperback - Trade
Pages:	496
ISBN-13:	978-0-521-04143-0
Categories:	Books > Arts & Architecture > Performing arts > Films, cinema > General Books > Business & Economics > Industry & industrial studies > Media, information & communication industries > Cinema industry
LSN:	0-521-04143-0
Barcode:	9780521041430

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