What makes a winner? Why do some succeed both in life and in
business, and others fail? The 'winner effect' is a term used in
biology to describe how an animal that has won a few fights against
weak opponents is much more likely to win later bouts against
stronger contenders. As Ian Robertson reveals, it applies to
humans, too. Success changes the chemistry of the brain, making you
more focused, smarter, more confident and more aggressive. And the
more you win, the more you will go on to win. But the downside is
that winning can become physically addictive. By understanding what
the mental and physical changes are that take place in the brain of
a 'winner', how they happen, and why they affect some people more
than others, Robertson explains what makes a winner or a loser -
and how we can use the answers to these questions to understand
better the behaviour of our business colleagues, employees, family
and friends.
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