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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects (Hardcover, Edition. ed.)
Loot Price: R5,179
Discovery Miles 51 790
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Sports Marketing Agreements: Legal, Fiscal and Practical Aspects (Hardcover, Edition. ed.)
Series: ASSER International Sports Law Series
Expected to ship within 10 - 15 working days
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Sports marketing is not only a global phenomenon, but also a major
industry in its own right. This book breaks new ground in that it
combines the theory and the practice of sports marketing
agreements, which are at the heart of the commercialisation and
marketing of sport. A particular feature of this book is the
wide-ranging collection of precedents of sports marketing
agreements, including, inter alia, sponsorship, merchandising, TV
rights and new media, sports image rights and endorsements, event
management and corporate hospitality, that are included and are
explained and commented on in the text of the book. The book also
covers the EU aspects, which are particularly important in this
context, especially collective selling, of Sports TV rights and the
drafting of the corresponding agreements; as well as the fiscal
aspects of sports marketing agreements in general and sports image
rights agreements in particular, which need to be taken into
account in order to reduce the tax burden on the resulting
revenues. With so much money at stake in sports marketing, the book
also deals with the important topic of dispute resolution and,
again, provides the reader with some useful corresponding clauses
for settling disputes by ADR, particularly through the Court of
Arbitration for Sport (CAS). As the author remarks in his Preface,
the aim of the book is to provide a leading resource for all those
engaged in any way in the money-spinning field of sports marketing,
combining - as this book uniquely does - both the theory and the
practice of drafting, interpreting and enforcing a variety of
sports marketing agreements, especially those with an international
dimension.
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