This book is an essential resource exploring the concepts, theories
and methods in consumer behaviour specifically applicable to the
food and drink sector. Drawing examples from all continents, it
provides you with accessible coverage and a truly global
perspective of the particular characteristics of this industry. It
offers clear explanations and applications of theoretical concepts,
using specialised case studies and examples; features an
introduction, learning objectives and summary in each chapter to
hone your reading and revision; and provides you with companion
online material including notes and self-assessment questions. This
important new book is the perfect guide for students studying
consumer behaviour or experience in food and drink as part of
courses in agricultural or agribusiness management and economics,
hospitality and tourism, business studies, food science and
nutrition, or generic marketing and consumer studies.
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