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The California Privacy Rights ACT (Cpra) - An Implementation and Compliance Guide (Paperback)
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The California Privacy Rights ACT (Cpra) - An Implementation and Compliance Guide (Paperback)
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The CCPA (California Consumer Privacy Act) is a data privacy law
that took effect on January 1, 2020. It applied to businesses that
collect California residents' personal information, and its privacy
requirements are similar to those of the GDPR (General Data
Protection Regulation). On May 4, 2020, Californians for Consumer
Privacy (an advocacy group, founded by Alistair MacTaggart)
announced that it had collected more than 900,000 signatures to
qualify the CPRA (California Privacy Rights Act) for the November
2020 ballot. Also known as 'CCPA 2.0', the CPRA enhances privacy
protections established by the CCPA and builds on consumer rights.
CPRA effectively replaces the CCPA and bolsters privacy protections
for California consumers. While many elements of the two laws are
similar, there are some striking differences that could impact CPRA
implementation plans, including: Limiting deletion rights that
apply to unstructured data A new right to data minimization with
retention requirements related to personal data New definitions and
obligations related to cross-context behavioral advertising
Amending breach liability to include an email address in
combination with a password or security question Establishing a new
regulatory enforcement body: the California Privacy Protection
Agency Organizations that fail to comply with the CPRA's
requirements are subject to civil penalties of up to $7,500 and a
civil suit that gives every affected consumer the right to seek
between $100 and $750 in damages per incident, or actual damages if
higher. The law is complex and requires careful reading to
understand the actual requirements for organizations - The
California Privacy Rights Act - An implementation and compliance
guide is here to help you. Ensure your business is CPRA compliant
with essential guidanceThis book is your ideal resource for
understanding the CPRA and how you can implement a strategy to
ensure your organization complies with the legislation. It will
give you a comprehensive understanding of the legislation by
providing definitions of key terms, explanations of the security
requirements, details of the breach notification procedure, and
covering the penalties for noncompliance. The California Privacy
Rights Act - An implementation and compliance guide is essential
reading for anyone with business interests in the state of
California. Not only does it serve as an introduction to the
legislation, it also discusses the challenges a business may face
when trying to achieve CPRA compliance. It gives you the confidence
to begin your CPRA compliance journey, while highlighting the
potential ongoing developments of the CPRA. Buy this book and start
implementing your CPRA compliance strategy today!
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