0
Your cart

Your cart is empty

Books > Business & Economics > Business & management > Sales & marketing > Customer services

Buy Now

The New Customer Experience Management - Why and How the Companies of the Future Address Their Customers' Needs Proactively (Hardcover) Loot Price: R3,760
Discovery Miles 37 600
The New Customer Experience Management - Why and How the Companies of the Future Address Their Customers' Needs...

The New Customer Experience Management - Why and How the Companies of the Future Address Their Customers' Needs Proactively (Hardcover)

Ivaylo Yorgov

 (sign in to rate)
Loot Price R3,760 Discovery Miles 37 600 | Repayment Terms: R352 pm x 12*

Bookmark and Share

Expected to ship within 9 - 15 working days

A comprehensive guide to a burgeoning field, this book shows how to design and implement a future-proof post-sales service program focused on proactively addressing customers' needs in a personalized way. For too long, companies have detached from customers after the moment of purchase and done post-sales service in a way that is reactive, generic, and not scalable. Empowered by the boom in data availability and analytics, future-ready companies will offer their customers proactive personalized post-sales service and reap tangible benefits, including higher customer satisfaction and retention and less negative word of mouth - leading to increased sales and customer lifetime value. As the stories in this book demonstrate, companies like Amazon, Adobe, Garmin, and Liberty Global are leading the way, but companies do not have to be global giants to capitalize on the techniques presented in this guide. To excel at customer experience (CX) management, companies need to implement the best customer feedback and data collection and management practices, develop state-of-the-art analytical models, and have the willingness to act. This book's strong vision and actionable roadmap, illustrated with real-life success stories, make this a compelling read for CX and customer analytics leaders, practitioners, and students alike.

General

Imprint: Taylor & Francis
Country of origin: United Kingdom
Release date: November 2022
First published: 2023
Authors: Ivaylo Yorgov
Dimensions: 229 x 152 x 14mm (L x W x T)
Format: Hardcover
Pages: 136
ISBN-13: 978-1-03-231344-3
Categories: Books > Business & Economics > Business & management > Sales & marketing > Customer services
LSN: 1-03-231344-7
Barcode: 9781032313443

Is the information for this product incomplete, wrong or inappropriate? Let us know about it.

Does this product have an incorrect or missing image? Send us a new image.

Is this product missing categories? Add more categories.

Review This Product

No reviews yet - be the first to create one!

Partners