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Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising

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Political Communications - The General Election Campaign of 1992 (Hardcover, New) Loot Price: R1,697
Discovery Miles 16 970
You Save: R769 (31%)
Political Communications - The General Election Campaign of 1992 (Hardcover, New): Ivor Crewe, Brian Gosschalk

Political Communications - The General Election Campaign of 1992 (Hardcover, New)

Ivor Crewe, Brian Gosschalk

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Was R2,466 Loot Price R1,697 Discovery Miles 16 970 | Repayment Terms: R159 pm x 12* You Save R769 (31%)

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The results of British elections depend increasingly on what happens during the intensive four-week campaign, a period shaped not simply by what politicians do and say, but by how it is reported to the public through the mass media. This book, the fourth such collection on each election since 1979, examines the dialogue conducted via the press, television and the opinion polls between politicians and the people in the 1992 campaign. A mixture of academic research, expert experience and personal reflection, the chapters are written not only by academic scholars, but by professionals from the worlds of television, newspapers, polling and party organisation. The book will be of great interest not only to academic political scientists, but to politicians, journalists, market researchers and party workers - indeed, to all with an active interest in elections and the mass media in Britain.

General

Imprint: Cambridge UniversityPress
Country of origin: United Kingdom
Release date: August 1995
First published: 1995
Editors: Ivor Crewe • Brian Gosschalk
Dimensions: 229 x 152 x 21mm (L x W x T)
Format: Hardcover
Pages: 294
Edition: New
ISBN-13: 978-0-521-45396-7
Categories: Books > Social sciences > Politics & government > Political structure & processes > Elections & referenda
Books > Social sciences > Politics & government > Political control & freedoms > Political control & influence > Political campaigning & advertising
LSN: 0-521-45396-8
Barcode: 9780521453967

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