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Books > Business & Economics > Business & management > Business strategy
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Strategic Marketing (Paperback, 3rd ed)
Loot Price: R518
Discovery Miles 5 180
You Save: R96
(16%)
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Strategic Marketing (Paperback, 3rd ed)
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List price R614
Loot Price R518
Discovery Miles 5 180
You Save R96 (16%)
Expected to ship within 4 - 8 working days
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All organisations - from modest start-ups to multinational
corporations - can benefit from an effective marketing strategy, as
it serves as a roadmap for the entire business. By formulating a
coherent and well-considered marketing strategy, organisations can
promote their business, cater to the right types of clients and
allocate their resources correctly, all while safeguarding the
reputation of the organisation. Strategic Marketing is structured
around the four key questions facing organisations and top
management when deciding on their strategic direction: Where are we
now; where do we want to be; how will we get there; and did we get
there?
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