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Books > Business & Economics > Business & management > Sales & marketing > Market research

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The Consumer Interest (RLE Consumer Behaviour) - Dimensions and Policy Implications (Hardcover) Loot Price: R4,497

Discovery Miles 44 970

Repayment Terms: R421 pm x 12*

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The Consumer Interest (RLE Consumer Behaviour) - Dimensions and Policy Implications (Hardcover): J.D. Forbes

The Consumer Interest (RLE Consumer Behaviour) - Dimensions and Policy Implications (Hardcover)

J.D. Forbes

Series: Routledge Library Editions: Consumer Behaviour

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Loot Price R4,497 Discovery Miles 44 970 | Repayment Terms: R421 pm x 12*

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This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different countries, particularly the significant difference between North America and Europe.

General

Imprint:	Routledge
Country of origin:	United Kingdom
Series:	Routledge Library Editions: Consumer Behaviour
Release date:	November 2014
First published:	2014
Authors:	J.D. Forbes
Dimensions:	216 x 138 x 23mm (L x W x T)
Format:	Hardcover
Pages:	350
ISBN-13:	978-1-138-83819-2
Categories:	Books > Business & Economics > Business & management > Sales & marketing > Market research Promotions
LSN:	1-138-83819-5
Barcode:	9781138838192