This book arises from an event on the future of banking which
included leading figures in the industry. It addresses current
trends influencing competition including globalization, market
structure, technology and demographics and how these will impact
upon companies and their organization, business opportunities,
revenue streams, branding and customer behaviour. It will also show
banks how to develop strategic initiatives for future competition.
This will represent essential thinking for the banking and
financial services industry.
General
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