Original essays exploring important developments in radio and
television broadcasting.
The essays included in this collection represent some of the
best cultural and historical research on broadcasting in the U. S.
today. Each one concentrates on a particular event in broadcast
history--beginning with Marconi's introduction of wireless
technology in 1899.
Michael Brown examines newspaper reporting in America of
Marconi's belief in Martians, stories that effectively rendered
Marconi inconsequential to the further development of radio. The
widespread installation of radios in automobiles in the 1950s,
Matthew Killmeier argues, paralleled the development of television
and ubiquitous middle-class suburbia in America. Heather Hundley
analyzes depictions of male and female promiscuity as presented in
the sitcom "Cheers" at a time concurrent with media coverage of the
AIDS crisis. Fritz Messere examines the Federal Radio Act of 1927
and the clash of competing ideas about what role radio should play
in American life. Chad Dell recounts the high-brow programming
strategy NBC adopted in 1945 to distinguish itself from other
networks. And George Plasketes studies the critical reactions to
"Cop Rock, " an ill-fated combination of police drama and musical,
as an example of society's resistance to genre-mixing or departures
from formulaic programming.
The result is a collection that represents some of the most
recent and innovative scholarship, cultural and historical, on the
intersections of broadcasting and American cultural, political, and
economic life.
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