Find out how modern IPTV technologies will change your experience
of television.
Internet Protocol Television (IPTV) is rapidly being deployed as
a compliment service to existing distribution technologies.
"Why IPTV?" traces the changes in Internet Protocol Television
since the mid-1990s and examines what IPTV means today. The author
analyzes what delivery of TV over an IP network means, both in
terms of possibilities for new services, and in terms of the impact
on the network and how it has to be managed. In addition, "Why
IPTV?" helps you understand how introducing IPTV into the Web 2.0
world will impact the new services. It looks at the current trends
in the consumer electronics industry as well as the network
industry, and describes how the new technology can enhance and
extend the existing business models in the TV industry,
particularly in advertising; and also how it creates new
possibilities, for instance, through personalization.
"Why IPTV? Interactivity, Technologies, Services: "
Provides an accessible introduction to IPTV.
Covers the technology to build IPTV systems, and shows what lies
beyond traditional business models and existing distribution
technologies.
Considers how IPTV technologies can exploit and change the
current trends in consumer electronics and network industry.
Explores how the merging of Web 2.0 and IPTV will open new
opportunities for services.
Addresses hot topics such as IPTV Interaction and Channel
Switching, Networking and Streaming with Information Management
Systems, Advertising and Personalization of IPTV.
"Why IPTV?" will provide engineers in networking, TV broadcast
companies, technology specialists in contentcreation companies and
people in the IPTV industry (including management) with an engaging
and insightful reference into Internet Protocol Television.
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