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The Fetish Revisited - Marx, Freud, and the Gods Black People Make (Hardcover)
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The Fetish Revisited - Marx, Freud, and the Gods Black People Make (Hardcover)
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Since the early-modern encounter between African and European
merchants on the Guinea Coast, European social critics have invoked
African gods as metaphors for misplaced value and agency, using the
term "fetishism" chiefly to assert the irrationality of their
fellow Europeans. Yet, as J. Lorand Matory demonstrates in The
Fetish Revisited, Afro-Atlantic gods have a materially embodied
social logic of their own, which is no less rational than the
social theories of Marx and Freud. Drawing on thirty-six years of
fieldwork in Africa, Europe, and the Americas, Matory casts an
Afro-Atlantic eye on European theory to show how Marx's and Freud's
conceptions of the fetish both illuminate and misrepresent Africa's
human-made gods. Through this analysis, the priests, practices, and
spirited things of four major Afro-Atlantic religions
simultaneously call attention to the culture-specific, materially
conditioned, physically embodied, and indeed fetishistic nature of
Marx's and Freud's theories themselves. Challenging long-held
assumptions about the nature of gods and theories, Matory offers a
novel perspective on the social roots of these tandem African and
European understandings of collective action, while illuminating
the relationship of European social theory to the racism suffered
by Africans and assimilated Jews alike.
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