Behavioural investing seeks to bridge the gap between psychology
and investing. All too many investors are unaware of the mental
pitfalls that await them. Even once we are aware of our biases, we
must recognise that knowledge does not equal behaviour. The
solution lies is designing and adopting an investment process that
is at least partially robust to behavioural decision-making errors.
"Behavioural Investing: A Practitioner's Guide to Applying
Behavioural Finance" explores the biases we face, the way in which
they show up in the investment process, and urges readers to adopt
an empirically based sceptical approach to investing. This book is
unique in combining insights from the field of applied psychology
with a through understanding of the investment problem. The content
is practitioner focused throughout and will be essential reading
for any investment professional looking to improve their investing
behaviour to maximise returns.
Key features include:
The only book to cover the applications of behavioural finance.
An executive summary for every chapter with key points highlighted
at the chapter start. Information on the key behavioural biases of
professional investors, including "The seven sins of fund
management, Investment myth busting," and "The Tao of investing."
Practical examples showing how using a psychologically inspired
model can improve on standard, common practice valuation tools.
Written by an internationally renowned expert in the field of
behavioural finance.
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