Character: The Ultimate Success Factor demonstrates how character,
expressed through perspective, action, and resilience, determines
success. Based on the personal, corporate and military experiences
of Dr. J. Phillip ("Jack") London, a successful defense industry
executive, as well as many other real-life examples, the book
presents the time-tested lessons behind character-driven success.
The book insightfully explains that while a variety of factors form
our abilities and influence the events in our lives, character is
the key to long-term success. Character is a unique set of moral
and ethical qualities that define what you believe in, what you
stand for, and what you expect of yourself and others. London
asserts that how you act on these qualities - your statement of
character - will determine how far you will go; if you succeed or
fail. Success is also uniquely defined as acting with honesty and
integrity, performing to the best of your ability, and appreciating
the people who helped you achieve your goals. Enduring success is
never gained by unethical or unlawful means, for dubious purposes,
or at great moral cost. The development of character-driven success
is unveiled in 17 lessons grouped into five progressive sections.
Based on the architectural wedge-shaped piece at the summit of an
arch that holds the other pieces in place, the first section is
titled Keystone: Character. Expressions of character, from personal
behavior to the role and influence of others', form perspectives
about success. The second section called Blueprint: Vision, adds
the next step of deciding what you want to achieve. While taking
the strategic steps of setting out the big picture, character is
also developed by using judgment, dealing with change and the
unexpected, and identifying unique opportunities to be distinctive.
Structure: Action, the third section, focuses on the frequent
challenges in achieving goals, such as struggles with taking the
first steps, decisiveness, self-expression, and taking the lead.
The value of our efforts is examined in the fourth section called
Appraise: Resolve. Every so often we need, or are forced, to stop
and assess things. Sometimes, it's assessing a risk. Other times,
it's assessing whether to go any further. The final section, Build:
Momentum, discusses the most important lesson; that we are building
ourselves and our future, because we are all a work in progress.
This is success in its most genuine and most realistic form.
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