The attacks of September 11th established a new era of US foreign
policy--one marked by a profound focus on public diplomacy. With
tremendous resources poured into diplomatic efforts to curry favor
with foreign audiences, the efficacy of these efforts are subjected
to continual debate in the American political arena. But some of
the most crucial players in the discipline--public diplomats
themselves--have been missing from this discussion. Applying his
personal experience in NATO's Public Diplomacy Division, James
Thomas Snyder examines the difficulty of communicating in
adversarial environments, military public diplomacy in Iraq and
Afghanistan, the complexity of multi-linguistic communications, and
the importance of directing American cultural power in the national
interest. The book also critically examines presidential rhetoric,
new communications technologies such social media and virtual
worlds, and the role of non-governmental organizations that engage
in private diplomacy. Finally, the book looks closely at American
political culture itself to provide perspective for the nation's
image abroad.
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