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Shaping China's Global Imagination - Branding Nations at the World Expo (Paperback, 1st ed. 2013) Loot Price: R1,575
Discovery Miles 15 750
Repayment Terms: R148 pm x 12*
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Shaping China's Global Imagination - Branding Nations at the World Expo (Paperback, 1st ed. 2013): J Wang

Shaping China's Global Imagination - Branding Nations at the World Expo (Paperback, 1st ed. 2013)

J Wang

Series: Palgrave Macmillan Series in Global Public Diplomacy

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List price R1,823 Loot Price R1,575 Discovery Miles 15 750 | Repayment Terms: R148 pm x 12* You Save R248 (14%)

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A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai.

General

Imprint: Palgrave Macmillan
Country of origin: United Kingdom
Series: Palgrave Macmillan Series in Global Public Diplomacy
Release date: November 2015
First published: 2013
Authors: J Wang
Dimensions: 216 x 140 x 12mm (L x W x T)
Format: Paperback
Pages: 210
Edition: 1st ed. 2013
ISBN-13: 978-1-349-47236-9
Categories: Books > Social sciences > Politics & government > Political science & theory
Books > Social sciences > Politics & government > Comparative politics
Books > Social sciences > Politics & government > Public administration
Books > Humanities > Philosophy > Topics in philosophy > Social & political philosophy
Books > Social sciences > Sociology, social studies > Social institutions > General
Books > Social sciences > Sociology, social studies > Social groups & communities > Religious groups
Books > Philosophy > Topics in philosophy > Social & political philosophy
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LSN: 1-349-47236-0
Barcode: 9781349472369

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