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Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) (Paperback, Softcover reprint of the original 1st ed. 2016)
Loot Price: R6,214
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Proceedings of the 1st AAGBS International Conference on Business Management 2014 (AiCoBM 2014) (Paperback, Softcover reprint of the original 1st ed. 2016)
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The proceedings of the 1st AAGBS International Conference on
Business Management 2014 (AiCoBM 2014), held in Penang, Malaysia,
gathers 57 refereed papers. They cover areas relating to various
aspects of business management and reflect the conference's three
main themes (management and marketing, economics and finance, and
entrepreneurship) and present original papers contributed by
researchers, scholars, professionals and postgraduate students.
They address a range of disciplines that encompass each of the main
themes. Using basic and applied research findings together with
case studies they provide valuable information on current research
trends in business management, international business, marketing,
economics, finance, Islamic finance and economics, and
entrepreneurship.
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