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The Recycling Myth - Disruptive Innovation to Improve the Environment (Hardcover)
Loot Price: R1,620
Discovery Miles 16 200
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The Recycling Myth - Disruptive Innovation to Improve the Environment (Hardcover)
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This book states the harsh truth: that despite best intentions, our
current environmental practices are doing more harm than good, and
that the solution lies in creating supply chains of the future that
design, produce, consume, and reuse materials in a manner that is
balanced economically and environmentally. One billion beverage
containers are used on a daily basis in the United States, with at
least 600 million of them ending up in landfills. Even the 400
million that are recycled-at a great cost-are not accomplishing the
task of helping the environment. This economic and environmental
catastrophe cannot be solved by recycling programs. From his
experience as a leader in the American consumer beverage industry
and a researcher in Sweden, author Jack Buffington has developed a
transformational solution that seeks to not just mitigate the
environmental damage but jumpstart the economy while actually
achieving zero waste. The Recycling Myth tells the story of how our
current environmental practices are unintentionally doing more harm
than good and how we need to create a radically different supply
chain of the future that must, as best as possible, copy the
natural system of growth, decay, and regrowth, and discontinue a
disastrous pattern of material design and use. Backed by
irrefutable evidence, the book destroys our comfortable notions of
the recycling status quo; explains why recycling will never work in
the United States, despite decades of attempts; and introduces a
new system that will actually work-without asking consumers to
consume less. Supplies an informed perspective from a leader in the
consumer beverage industry at one of the world's largest producers
of packaged beverages and a researcher in Sweden in the fields of
environmental science and supply chain logistics Presents a bold
counterargument to the idea that recycling and sustainability
programs are inherently beneficial and introduces a new system that
will benefit both our environment and economy-without asking
consumers to consume less Explains why recycling and sustainability
programs are ineffective because they focus solely on doing less
harm rather than improving both the economy and the environment
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