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The Discursive Construction of the Modern Political Self - Alexandria Ocasio-Cortez in the Age of Social Media (Hardcover)
Loot Price: R1,442
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The Discursive Construction of the Modern Political Self - Alexandria Ocasio-Cortez in the Age of Social Media (Hardcover)
Series: Routledge Focus on Linguistics
Expected to ship within 9 - 15 working days
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This book explores the impact of new media on politicians'
construction, presentation, and dissemination of their political
selves, focusing on the social media presence of US Representative
Alexandria Ocasio-Cortez to offer new insights into the landscape
of contemporary political discourse. Drawing on work from corpus
linguistics, interactional sociolinguistics, and critical discourse
analysis, Aiello charts the ways in which the politician employed a
range of discursive strategies via social media in her first
campaign to introduce her political identity to a wider audience,
and the subsequent responses by media outlets. The volume examines
how she continued to solidify her political agenda throughout the
course of her tenure, unpacking her crafting of counterattacks and
"clapbacks," in particular, in counteracting delegitimizing attacks
from both mainstream media outlets and user-generated content.
Aiello brings these insights together to offer a more holistic
understanding of American political discourse but also the
intersection of language, power, ideology, and the role of social
media in modern political campaigns and populist discourses. The
book will be of interest to students and scholars in digital
communication, political communication, critical discourse
analysis, and sociolinguistics.
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