This handbook is a comprehensive overview of the burgeoning podcast
industry. It covers the history of podcasting from its roots in
radio; the variety of genres, topics and styles of today's podcasts
(both individual and corporate); and the steps required to build
your own podcast. The handbook covers all the elements needed to
create a successful podcast including platform options,
programming, advertising and sponsorships. Supplemental essays from
professionals in various industries provide information and tips to
enhance the podcasting experience. The structure of the book is
easily adapted into lesson plans, and the exercises included for
readers make it a book well suited for classes on podcasting.
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